Makeup Trends of 2025

Written by Leeann Ayre

Beauty products and skincare products are becoming more and more popular due to the digital influence of this generation. 

Digital engagement has profoundly shaped beauty trends. The young demographic is highly active on platforms like Youtube, TikTok, Instagram, Pinterest, Snapchat etc. where influencers showcase their makeup tutorials, skincare tips and product reviews.

This season is all about embracing warmth, sophistication and natural elegance. The most populous makeup colours  at the moment are peaches, nudes, bronzes and soft mochas.

One culture that I really admire for their beautiful makeup styles is the Middle Eastern Arab women. Arab women like to emphasise the eyes which are considered the focal point of beauty in many middle eastern cultures.

Beauty is defined differently across the region :

UAE women consider themselves trendsetters, KSA women’s main focus is the eyes, Kuwaiti women follow trends on social media that are most relevant to them individually and are more concerned than other countries about the condition of their skin.

Middle Eastern women like to use bold colours on the eyes for example metallics – golds and silvers. Deep black winged eyeliner and false eyelashes.